Brand Development
Brand Development
We have worked with brands at all stages of their lifecycles. Good branding is not hard to do. Keeping on brand is. Stevens Group’s proprietary approach to defining brands keeps everyone on track. Every touchpoint related to your brand – media materials, design, photography, events – all must convey the essence of the brand. Our process distills the brand’s “dna” into an easily understood graphic that can be used as a reference by your team.
Proprietary Content
Proprietary Content
Content is king, and we can create content for you that defines your brand, attracts media and paves the way for a loyal customer following. Whether it’s copy for your new website, newsletter, blog or media outreach, Stevens Group specializes in creating content that generates awareness. Our proprietary StoryTIMZ process of storytelling has propelled clients to the front page.
Media Relations
Media Relations
Stevens Group’s success with media relations is no secret. Our clients are in the news on a regular basis, appearing in media outlets that best suit their business goals and objectives. We are regarded as a strong source for the media and known for responding expeditiously to media calls. From print to broadcast and digital – local, regional and national – we have the key contacts and know-how to get the “ink.”
Social Media
Social Media
Social media is a great way to enhance and extend traditional media coverage. The two go hand in hand when it comes to exposure for a brand, product or service. From content creation to reputation monitoring, social media plays a major role in any PR campaign.
Marketing Media Buying
Marketing Media Buying
When there is a need for a dedicated media buy, Stevens Group can negotiate and plan on your behalf. In the oftentimes confusing world of media opportunities, having the know-how to make a strategic media buy takes experience and strong negotiating skills. From print to broadcast, to digital and online influencers, we can make a buy that sells your goods, services or special event.
Event Planning
Event Planning
Stevens Group has experience planning events for groups ranging from 50 to more than 500. We can start from scratch or take an existing event to new levels. From corporate to social events and product launches to festivals, we have the know-how to take clients from planning to fruition.
Graphic Design and Packaging
Graphic Design and Packaging
If anyone loves design, Stevens Group does. From logo concepts to package design, we can provide you with a design that stays on brand with a purposeful design that takes into consideration what and to whom you are selling.
Litigation Support
Litigation Support
Stevens Group has been consulted many times by clients that are either in litigation or find themselves in the middle of breaking news. Our experience in addressing potential litigation allows us to develop strategic plans that address a myriad of situations and outcomes, and our public relations team can work with your legal team to provide expert counsel and preparation.
Community Relations
Community Relations
Knowing who the influencers are in a market takes experience and connections. Looking for a charitable partner? Need to influence city officials or a local leader? Want to build a board or develop a community event? Stevens Group can connect you with the right people to move your business forward.
Crisis Management
Crisis Management
In a 24/7 media cycle, the press doesn’t wait, and neither does social media, which oftentimes spreads the word quicker than traditional news outlets. Being ready and prepared before “the media calls” is one of Stevens Group’s greatest differentiators. We have handled crisis media relations for international businesses, publically traded companies, small business owners and individuals. Some want their good names out of the media spotlight, while others need a knowledgeable expert to manage sticky situations with foresight on how comments or actions may be impacted by legal maneuvers.